I help knowledge teams — sales, marketing, operations — put modern AI to work in the jobs they already do. When the right tool doesn't exist yet, I build it.
I'm Eddie. For the last few years I've been the person sitting between the people doing the work and the AI that's meant to help them. At FarmDroid I built a sales co-pilot, an agent SDK, and an AI chief of staff — not demos, but things real teams open on a Tuesday morning. I don't think AI is magic. I think it's plumbing: useful when it's wired into how you already work, and quiet when it's done right. Most teams don't need a strategy deck. They need someone to sit with them, find the three jobs worth automating, and ship them.
I work with non-technical teams — sales, marketing, ops — to figure out where AI actually helps and where it just adds noise. We start from the work you already do, not from a tool you read about. Then I teach your people to run it themselves.
e.g. a marketing team going from "we tried ChatGPT once" to a shared, repeatable workflow in three weeks.
When off-the-shelf won't cut it, I design and ship custom AI tools — and the kind of "AI employees" that handle a real slice of the job end to end. Scoped tight, built to be used, handed over with the keys.
e.g. Donna, Sdkonna and Ana — three production systems built for FarmDroid. See below.
Two I built at FarmDroid, one I built for fun. All shipped, all in real hands — not pilots left on a shelf.
A field-service app for the FarmDroid support team — tickets, spare-part orders and warranty cases from every dealer, in one place. Built so a technician can close a case from the field in a few taps.
An interactive configurator for the FarmDroid seeder — choose crop, rows and spacing and watch the field layout, seed count and price update live. Turns a sales conversation into a self-serve spec.
A playful recipe app for homemade gelato — nutrition, ratings and flavour notes wrapped in a character-driven interface. A side project, shipped for the joy of it.
We sit with the actual work. I watch how your team really spends a week, find the jobs worth automating, and say no to the ones that aren't.
I design and ship the tool — fast, scoped tight, in front of real users early. You see it working long before it's "finished".
I give you the keys: documentation, training, and a team that can run and extend it without me. No lock-in, no mystery box.
Got a job that AI should be doing and isn't? Tell me about it. No form, no funnel — just send me an email.
eddie@